Global Brand Evolution

Client: Systal Technology Solutions
Role: Creative Direction
Teams: Internal Design, Marketing,  SME's and C-Suite, Multiple Creative Agencies, DevOps

Challenge
Systal’s brand lacked consistency across global markets and digital platforms.

Strategy
We developed a modular design system allowing local adaptation while maintaining brand consistency.

Execution
Branding / Website / Video / Campaigns / Collateral / Events / Portals / Demoware

Rebrand rolled out across EMEA, APAC and AMER.
‍
‍Led all teams, design and development of Systal’s global website creating a tangible £1m + in new business directly from the website in one quarter post creation.

Collaborated with the VP of Marketing for a consistent 20% YoY organic growth across socials and web traffic.

Designed all ad creative for a £3.3 million increase in new business from the marketing/sales pipeline in one year.

Improved Global Brand Credibility by providing all creative used in the company's successful Gartner Magic Quadrant accreditation 3 years in a row. Including Demoware and Portal design.