Placement is a big thing to consider when developing travel brochures. Stunning photography means nothing on a shelf next to competitors with equally stunning photography. We designed bold, colourful cover illustrations to solve this problem.
Eye catching designs of relevant and popular attractions that allow the brochures to stand out without losing the selling factor of an attraction.Travel brochures are very text heavy and can a boring read for a customer. How do you keep their attention while still telling them all they need to know? Through great layout design. Clean design, that gives your text space to breath, combined with layouts which guide the customer's eye around the page. Don't let bad design lose you sales.
Covid hit the travel industry hardest. Customers planned and looked forward to dream holidays for months only for travel to be restricted. A disheartened customer's knee-jerk reaction is to cancel their trip, How do you not lose the customer? You remind them why they booked. We helped customers remember all the amazing things worth waiting for. Through bold and clear social media and print campaigns we showed all the amazing memories and experiences a customer had already locked in. This encouraged customers to re-book for when travel was available and not throw away a dream holiday.
Marketing and Design for Dream Destinations
Head of Design
Brand strategy, global identity refresh, guidelines, digital transformation, cross-functional leadership